Fire & Ice Weekender at The Beach Terrace – Event Reach Recap

The Fire & Ice Weekender featuring Earth Tribe from Goa lit up The Beach Terrace in every sense. We're talking music, movement, and massive engagement across our social platforms.

About the Show

The Fire & Ice Weekender was a two-day music experience hosted at The Beach Terrace, Chennai, featuring Goa’s renowned world-fusion duo Earth Tribe. The weekend had two contrasting themes: Fire Saturday with Afro-house, tribal beats, and high energy, and Ice Sunday with soothing handpan music, wind instruments and rainsticks, chill grooves, and relaxed beachside vibes.

Through promotions, our event content drew an incredible response from the community that included music lovers, weekend diners and party-hoppers, and our patrons.

Digital Reach

Our social media content made waves online, drawing thousands of views, eventually leading to a fully-packed Saturday night and a strong Sunday night turnout at our venue.

Total Reach (across posts and reels): 1,285,000+ MILLION

Reel Views: 728,000+

Post Views: 557,000+

This includes performance highlights, ads, cocktail features, and crowd experiences.

Collaborations & Listings

To expand our reach and audience, we had promotions running with AllEvents and EasyDiner. We also had event listings on BookMyShow and AllEvents, giving us wide access to event-goers across Chennai.

Overall, the energy was electric, with attendees dancing under the stars to Earth Tribe’s signature world fusion beats and enjoying themed Fire and Ice cocktails made exclusively for the weekend.

We thank everyone who joined us, shared, and celebrated this unique musical experience. The overwhelming digital and on-ground response proves that the city is ready for more immersive weekends like this one.

Stay tuned for more amazing nights by the beach, only at The Beach Terrace!